As of today, we are nine months in 2018. What have you been
spending much of your time doing this year? If you are an entrepreneur, brand
ambassador, business owner, YouTuber, or just discovering your yearning desire
to start your own business this blog post is for you! I am a full-time blogger,
YouTuber, freelance writer, and stay at home mother who has a growing blog who
found herself one day wondering how can she grow her audience on a wider scale?
I had to understand more about the audience that I wanted to
attract and captivate. It’s one thing to have people wanting what you have to
offer, and it is another thing to have people who keep coming back for more of
what you have to offer. I had to get better and more conscious about
self-promotion! You must have the confidence to promote yourself even when it
may feel like nobody is watching or even cares. Here are 7 amazing ways to
learn self-promotion and suck it up!
Practice and perfect your elevator pitch.
This had to be my number one way to help
you get into an even better at self-promotion. Practicing your pitch can be as
simple as writing down how you want to go about promoting not only your company
but yourself. Get into a word or google document and start typing out how you
want to pitch your brand and image to the world.
Utilize every social media platform.
You may not be into taking photos or have
a powerful voice to create bold and interesting posts. Take time out to learn
more about the best social media platforms that can help you take your business
and brand to the next level. Stop making excuses as to why you can’t reach your
potential audience, customers, or clients.
Find clarity with a personal branding
statement.
Creating a personal branding statement
will help you develop a deeper understanding as to why you are doing what you
do and why you have a passion to do it. If you do not have one now, then my
friend it is time to create a personal branding statement. Just do not over
think it and let it come naturally.
Place yourself in your customer/audience
position.
You should already know what it is like
to shop somewhere and have outstanding or poor customer service. Place yourself
in your audience, client, or customer’s position and be unbiased towards your
own promotion or what you are doing. Ask yourself if I was “my audience” would
I support or buy from me?”
Understand and value your audience.
I remind entrepreneurs and brand
ambassadors every time they reach out to me for advice that they must understand
and value their audience. I want to encourage you to do the same and to always
follow through with knowing how much of a value they add to your brand,
company, or industry.
Seek out speaking opportunities.
You have heard the slogan, “A closed
mouth doesn’t get fed.” I hope you have because every opportunity that you may
decide to seek out won’t put money in your pocket. However, many non-paid
opportunities could bring you more potential customers, subscribers (on
YouTube) and even teach you more about yourself and brand. It’s up to you on
how you choose to pitch brands whether they are locally or nationally. Do your
research and do not sell yourself short.
Create high-resolution photos and videos
to promote daily.
Promoting
your brand or company takes effort. Place the effort into also creating
high-resolution photos and or videos to reach your desired audience. If you
feel like your photos or videos are not up to “par” then hire a professional
photographer in your area if you can. If not, there are tons of videos online
and online classes that can help you better your photography and video skills.
Are any of these seven tips helpful to you? Let me know and feel free to share your advice, questions, and comments in the comment box below.
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